Wayfinder Collective LLC is a software company in Austin, TX, founded by Peter Haubrich. We build software and run operations for coaching companies, because we ran one.
I spent eight years as CEO of a seven-to-eight-figure coaching company. The pipeline said one thing, the bank said another, and the truth lived in a spreadsheet someone had updated last month.
So we built what I needed as a CEO: one database where every number is the real one and the answer to any question is a sentence away.
I built Wayfinder to make real decisions feel easy, without having to second-guess.
Peter Haubrich, founder
Business software for established coaching companies, operated by talking. CRM, payments, team and agent coordination and live bank-feed P&L on one database, so no two numbers disagree.
Local-first voice dictation. Press a key, speak, and the text lands at the cursor in any app. Audio stays on your machine by default.
Done-for-you growth operations for coaching businesses: offer architecture, funnels, sales engine, fulfillment ops and back-office.
Run the business. The operations behind every screen are available to the conversation, so you can ask for a number, move a deal, draft and send a follow-up, or build a funnel by saying so. Anything that moves money or touches a customer shows you what it is about to do and waits for your approval.
You set the direction and a teammate accepts the work. Their agent does it under their own account, and you see the result or exactly what is blocking it. A sent message does not count as done, and neither does an agent saying "done" without a result you can check.
CRM and pipeline; payments and checkout on Stripe; a power dialer; one inbox for email, SMS, and web chat; email marketing; booking and calendar sync; video rooms; websites and funnels; commissions; automations; analytics with a live bank-feed P&L; team leaderboards; a customer portal; and TCPA/DNC compliance. It all reads and writes the same database. That's the whole trick.
We're built for established coaching companies. We've built this for coaching companies and agencies, so we're opinionated about what works. If you're looking for a million unrelated features bolted together, this isn't for you. Doing under $30k a month? Not yet. The system is further along than you need at that stage. It's built for the problems that show up after. We're the bleeding edge, not the household name. You're trading a famous logo for a team that customizes the system to your company.
Copy the prompt from the Get started section of wayfindercollective.io into your AI. It asks what you need and sets your account up for you.
Not entirely, and it does not pretend to. You set the direction and approve the actions that matter. What changes is how much you chase: work keeps moving without you relaying every step.
Yes. Your business, handsfree when you want it. Every screen is still there, and the same action works whether you click it or ask for it.
Yes. Build a workflow from a new lead, deal-stage move, inbound message, or booking, then send emails, texts, AI calls, deal updates, or follow-up tasks in order. Quiet hours, frequency caps, and consent rules are handled for you.
No, and the difference is big. A chatbot sits beside software you still have to drive. Here, talking is how you drive it. The assistant reads and writes the same records everywhere, so asking for something is the same action as doing it.
You see it before it goes out. Drafts wait for your nod, and anything that moves money or touches a customer shows you what it's about to do first. It's an assistant with its hands on the controls, not an autopilot you hope for the best with.
Built for coaches, by a coaching company, for how one actually runs. Sessions, attendance, and recordings live on the same customer record as the deals and payments, so delivery and revenue sit in one place.
Yes: tiered structures, brackets, and per-order allocation. Coaches move up tiers on their own and commissions recalculate across the whole team.
In real time. A live dashboard shows calls, meetings, talk time, and speed-to-lead per rep, with leaderboards and a live office view.
Yes: a native iOS and Android dialer with proper call handling, plus a desktop app and an installable web app.
No. A live bank-feed sync matches expenses for you, QuickBooks stays in step, and payments reconcile themselves, so your P&L is real, not a month-end reconstruction.
We do it for you. Import tools pull data from your CRM, inbox, and bulk exports, and we run your old stack alongside ours until everything is verified. Your data stays yours: export contacts, deals, orders, and financials whenever you like.
